CD Projekt has revealed that Cyberpunk 2077 digital sales have already exceeded all development and marketing costs from the Polish game studio. The game, which finally saw the light after a few unfortunate delays, has finally managed to be a bestseller, ranking as the best-selling game in PC history during a launch.
But of CDPR going into even more detail, specifying that only with the reservations that the game had they could already be turned into earnings for the studio. As reported Daniel Ahmad on Twitter, CD Projekt revealed their financial report 65/2020, where they describe the Cyberpunk 2077 commercial success in commercial terms. In essence, it is claimed that they have already made more money than it took to develop the game and its marketing.
"The Board of Directors of CD PROJEKT SA with registered office in Warsaw (now referred to as 'the Company') hereby announces that the license royalties estimated to be received by the Company, together with the Cyberpunk 2077 pre-orders across all its digital distribution platforms have already exceeded the following:
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- Total game-related development expenses.
- Promotional and marketing costs by the Company, whether incurred or anticipated for the remainder of 2020. "
In other words, this means that, with only the reservations and subsequent sales on digital platforms (Steam, GOG -which is yours- Epic and / or Stadia) They have already recovered everything in just one day for sale. You can read the rest of the report, for any curiosity, through this link.
CD Projekt Red says that its earnings from Cyberpunk 2077 pre-order sales across digital distribution channels have already exceeded the total development and marketing costs of the game.
In other words, they're profitable day 1.https://t.co/XlOT1RFMxN pic.twitter.com/B3LYGCvTeC
- Daniel Ahmad (@ZhugeEX) December 11, 2020
Although, how much did it cost to develop Cyberpunk 2077? CD Projekt has not released exact numbers, but in its Q3 2020 revenue presentation it cited in a presentation that development expenses since the beginning of 2018 were around $ 111 million. On Twitter, the study confirmed that earnings, only from Steam, surpassed $ 50 million more than two weeks prior to launch.
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Source: CD Project - PC Gamer
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