Fortnite has forever changed the video game industry and especially the way of understanding a multiplayer title. The battle royale of Epic Games has become a giant who has done all kinds of Events and proposals that nobody would imagine a couple of years ago.
The last great madness has been Astronomical, the in-game concert of the famous rapper Travis Scott. Through a representation of himself in Fortnite, the rapper sang several of his songs in the middle of a light and sound show with all kinds of effects.
The event swept the audience, more than 12 million people attended the concert and this curious way of promoting itself has attracted the attention of more than one. One of the first to hail Epic Games' ingenuity has been a Democratic policy of the United States who has commented on the potential of this type of event.
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Lisa Smith, a Democratic adviser, commented in an opinion article for The New York Times on a topic that is increasingly haunting American society: the death of traditional political campaigns and the need to update to reach more public.
In direct relation to the subject, Lisa commented the following: Travis Scott's Fortnite collaboration is a really creative way to reach more people. If we could do that with Joe Biden (running for president) ... We could have exclusive music content from some of the biggest musical artists at these events, directing our eyes to the convention for people to see. Any variety will be better than what we've been giving people so far, which is three hours of robotic speeches very much on message from politicians.
Thus, who knows if Fortnite will inspire the way in which the following election campaigns or other events will unfold. Advertising and marketing could seek ways similar to Fortnite's modus operandi.
On the other hand, Fortnite begins to accelerate towards season 3 with new changes to the map. If you are a regular player of battle royale, we will tell you how to better play Fortnite with the controller on PS4, Xbox and PC by making these changes in settings. You can also take a look at Creative Fortnite: the 20 best maps of 2020 that you may not have tried (adventurous, very original ...)
