One of the best marketing and advertising strategies for a product is develop transmedia content that covers as many fields and media as possible. Videogames have already gotten used to this practice and CD Projekt Red is already developing it with their next great game.
Cyberpunk 2077 is reaching the whole world and it does so through various channels. The latest occurrence of the Polish developer has been open a web page to the city of Night City. It is an official website, so it resembles what a real city might have.
On the web, which you can access here, you can find all kinds of information about the gigantic megalopolis that is Night City. There are a lot of details very well cared for, like invasive advertising of products like real water, medical treatments for defective cybernetic prostheses and all kinds of curiosities.
Also offers information about the history of the city and its neighborhoods. The approach is purely touristy, so, despite the fact that many of the city's areas are dangerous, there are always recommendations for traveling to these suburbs, either by means of an armored convoy or with other more unique routes.
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Throughout these months we have been learning more about Night City and Cyberpunk 2077 in general and this is one more piece in the puzzle of what has been established as one of the most powerful launches of 2020.
CD Projekt Red wanted to clarify that Cyberpunk 2077 has a shorter history because not many people finished The Witcher 3. If you want to know more about Night City, not long ago Cyberpunk 2077 showed new images of locations and details of their bands.
